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When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).PPC and SEO can be quite powerful.
Ask yourself these three questions and determine the optimal mix of PPC and SEO for your website.
1. How large is your website advertising budget?
2. How high are the average CPCs in your industry?
3. How competitive are the SERPs in your niche?
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