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Since March, the marketing industry has been closely tracking a Google algorithm update, nicknamed “Fred” by one company executive. While some businesses haven’t noticed a difference in their search rankings as a result, many others have seen a considerable drop. Businesses that don’t normally pay attention to their rankings should double check to ensure all their sites are still featuring prominently in relevant searches.
Whether your business has noticed a change to your search rankings or not, it’s important to be aware of the latest changes and how they may affect your marketing efforts. Here are a few things every business should know about SEO in the post-Fred era.
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