There are 3 different types of SEO techniques and practices.
- White Hat SEO
- Black Hat SEO
- Grey Hay SEO
1. White Hat SEO - this is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run against of search engine guidelines.
2. Black Hat SEO - black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites.
3. Grey Hat SEO - This kind of a SEO is a kind of a SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both.
There are 2 types of SEO Process Included
- On-Site
- Off-Site
1. On-Site SEO - is the act of optimizing different parts of your website that affect your search engine rankings.
2. Off-Site SEO - focuses on increasing the authority of your domain through the act of getting links from other websites.