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The SEO auditor will check the website against a checklist and come up with recommendations of what needs to be fixed (because it is wrong) and what needs to change so that the performance of the website in search engines is improved.

While there are various tools you can use to SEO audit a website, the best approach is to either do the audit using a guide (like the one you are reading now) or hire an SEO Auditor to do the work for you.

The cost is reasonable and the recommendations of a manual audit are specific to your website and are not generic like those produced using a tool.

What to expect from an SEO Audit?

You should expect 3 things:

A description of the current state of your website – This is a detail analysis on how your website is performing in search, social media, number of internal/external links and any other information related to your website’s existing state .
A list of actions based on a SEO audit checklist together with explanations for each and every item in the list.
A report describing a complete Internet marketing strategy for taking advantage of all available sources of traffic and opportunities on the Internet and not just SEO.
Why it’s important to SEO audit your website on a regular basis

Things change very quickly in the SEO industry and what is working today may not work in 6 months from now.

It is necessary to perform regular SEO audits (at least 2 times per year) to ensure that your website is up-to-date with the latest developments.