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The process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO) OR These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it. Manual "Outreach" Link Building The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind.
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