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The ‘over optimization’ of anchor text has been coming up a lot recently in conversations that I have been having and has been the subject of a few recent blog posts. For the sake of this post and to quell any arguments stemming from the phrase ‘over optimization’, I am, for this post, defining the term as: building too many links with targeted anchor text such that they a) no longer provides value or b) actually takes away value – basically you’ve built too many targeted links and you’re not seeing your rankings increase.
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