Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
In order to really profit from a keyword strategy focusing on long tail keyword, you should have a clear vision of your company, your product and your website. In this post, I would like to help you understand the importance of understanding your own product and the effort you should make to rank for long tail keywords.
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