Different types of social media are good for different marketing activities. The key social media services are:
Facebook - a social networking site that allows you to have conversations with customers, post photos and videos, promote special offers, and more
Twitter - a 'micro-blogging' service that allows you to send and receive short messages from customers and potential customers
YouTube - an online video-hosting service that lets people share their videos
blogs - internet sites that contain a series of entries or 'posts' about topics of interest to the author, much like an online 'diary'
coupon sites - websites that offer discount coupons for goods, services and events
online photo-sharing services - websites that allow users to store, organise and share their photo collections
location-based marketing sites - websites that deliver targeted marketing messages to customers in particular locations, through mobile devices such as smartphones and tablets
customer review sites - websites that feature customer reviews of goods and services.
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