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Longtail keywords are longer and more specific keyword phrases that visitors are more likely to use when they're closer to a point-of-purchase. They're a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.
Long-Tails Are Your Friend
As we have seen, the benefits of long-tail keywords are many:
* Significant Search Volume
* Higher CTR (Click-Through Rate)
* Cheaper CPCs {Cost Per Click} (or higher ad ranking)
* Higher Conversion Rate
* Lower CPA (Cost Per Acquisition)
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