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Funnels help us see this process easier, by giving us a visual representation of the conversion data between each step. This allows us to:
1) Determine what steps are causing customer confusion or trouble.
2) Figure out what language or copy might be altering our customer’s emotional behavior during checkout or sign up.
3) To be aware of bugs, browser issues, and other technical nuisances.
How to Set-Up Your Funnel:
1) Select the Use Funnel checkbox.
2) Enter URLs and names for the funnel steps:
/catalog.php – Tour Catalog
/description.php – Tour Description
/inquiry.php – Lead Form
3) Select the Required Step checkbox for the first funnel step.
Step 3 is often recommended for generating simpler funnel data but is not obligatory. If you do, in fact, want the Funnel Visualization report and the Funnel Conversion Rate to also count entries into the funnel below step 1, keep Required Step unchecked.
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