Keyword Density tells you how often a search term appears in a text in relation to the total number of words it contains.
For example: If a keyword appears three times in a 100 word text the keyword density would be 3%.
From the search engine’s point of view, a high keyword density is a good indicator of spam. If a keyword appears too often in a website, the search engines will downgrade that website and it will appear lower down in search results.
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