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Google Penguin is a part of Long pending Google efforts to Fight web spam - Now web spam indicators can be found withing your own site as well as from the sites you are linking from - earlier updates such as panda penalized sites with shallow content or in other words written only for catering to some keywords sets but providing no value to the users - penguin on the Other hand aims at Fighting Link spam - when you are getting unnatural links such as from paid sources, link exchanges programs or too muck optimization through exact anchor Text, just to have some Influence on the ranking.
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