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Linkedin Strategy:
1. Post useful updates once a day from your personal LinkedIn profile
2. Be active in 3-5 LinkedIn groups consistently - share good content, discussions and other interactions - be a Thought Leader.
3. Use LinkedIn's advanced search facility to locate useful business connections by name, company, university, job title, geographic location.
4. Don't just connect with other LinkedIn users - always send a thank you response message, particularly to relevant contacts, then share useful content monthly that directs them to your website or email database sign up.
5. Check who's viewed your profile daily - this is a great source of hot leads - after all, they've looked at your profile for a reason.
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