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An ORM company is a technical public relations firm that uses aggressive content marketing and search engine optimization to achieve wholesale change in search results for branded search terms.
Even if you can’t tell a meta tag from a long-tail keyword, you’re probably familiar with the concept of search engine optimization (SEO). SEO boosts your website’s search visibility and makes you easier to find online. It’s a core function of competent online reputation management companies—and, if you care about managing your web presence, you need to have a firm grasp of SEO.
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