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Think of a business’s digital presence as its modern-day Yellow Page ad. However, instead of only being allotted 7/8ths of a page directly next to its top competitors, the business get to curate its own content and drive internet traffic exactly where it want its customers to go. But first – it must be found. Businesses must ensure that their name is listed on all of the largest and most relevant search engines, online directories, and data aggregate sites. Having a consistent listing across the web will allow search engine algorithms to identify the business as a strong match to search keywords and list its page higher in local search results. Make sure to verify the business’s location with Google and Google Map to ensure that it can be found on local searches.
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