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To increase keyword ranking in search engine, firstly research keywords by google adwords. Choose keywords which is high search and low competition. Place these keywords with proper title and description on your page. After completing onpage activities. Then perform all offpage activities through which you can get backlinks.
Social Bookmarking
Question & Answers
Forum Posting
Article Submission
Image Submission
PPT Sharing
Classifieds
Directory Submission
Press Release
Make sure all tags are correctly mentioned. Also Internal linking should be done.
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