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Content is the king thus promoting your website with the help of content will help you to increase the traffic and ranking. But only content is not the thing, sharing quality content is also important.
Their is not use of sharing the content, which your prospective reader will not read. In the same way sharing the content which is not ranking in Google also will not help you to increase the traffic.
So along with the quality content you need to rank your content and make it visible to your target audience by sharing in the social media platform.
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