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Old 07-07-2017, 04:42 AM   #19
tennywilson
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Join Date: Nov 2016
Posts: 356
Email marketing involves permission-based email broadcasts either to customers (or prospects) on an in-house list or prospects on third-party list (list rental).

Outbound e-mail marketing, where e-mail campaigns are used as a form of direct marketing to encourage trial and purchases and as part of a CRM dialogue;
Inbound e-mail marketing, where e-mails from customers such as support enquiries are managed.
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