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You can improve your Alexa ranking easily, by visiting your website several times per day. There are even services that send website visitors your way, with the goal of improving your Alexa ranking.
Still, since it can be gamed so easily, Alexa isn’t a useful SEO metric. I know that some people sell websites with artificially lowered Alexa scores for serious money, but this is a deceiving tactic. Never buy or sell sites based on their Alexa ranking.
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