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SEM is also known as Search Engine Marketing. It is done to increase the visibility of a website on the search engines. It includes a variety of marketing techniques under its umbrella, such as Search Engine Optimization (SEO) and Search Engine Reputation Management.
PPC is generally an easy, quick way to get your business’s ad to the top of the search engine results, while SEM brings in organic traffic and takes a lot longer to achieve results. However, SEM results are usually long-lasting once they are achieved.
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