PageRank (PR) is a calculation, famously invented by Google founders Larry Page and Sergey Brin, which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.Since Google wants to return page one results that are high quality, relevant, and trustworthy, it may return webpages with better PageRank scores higher up in the SERPs, although PageRank is only one of many ranking factors taken into consideration.
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