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Keyword Analysis can be described as the starting point and cornerstone of search marketing campaigns. By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates. For this reason, keyword analysis is an integral skill for both SEO and PPC experts.
Keyword analysis helps to increase conversions, find new markets, and optimize spend, but it requires time-consuming examination and decision making to beat your keyword competition.
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