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Including relevant and targeted keyword to your post is very important. Because it helps search engine to understand the actual topic of your post and you can get better rank for that particular keyword.
But try to add keyword limited time in your post. If you will overuse keyword then search engine crawler will mark your website as spam and your website could be banned from search engine.
You should keep your keyword density around 1.5%-3% with mix of related keyword or search terms.
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