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Page Authority
Page Authority is a proprietary metric calculated by SEOmoz to assess the likely ranking strength of a specific, single web page as measured by Google. The focus is an individual web page. The metric is calculated using a complex algorithm. In general terms, the algorithm is based on the Linkscape web index and includes a range of other variables such as link counts, mozRank and mozTrust. The algorithm is dynamic in that it constantly changes by comparing predicted rankings with actual rankings and updating the algorithm parameters accordingly.
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