Backlinks or inbound links (links referred to your website) are one of the SEO most valuable factors that has a great impact on the authority and rankings of the website. The backlinks from relevant websites are the most valuable.
There are also juicy backlinks (provided by high rank and authoritative websites). The more juicy links lead to your site the higher your rankings.
There are also two-way links, the so-called reciprocal backlinks. As a rule these links are provided by agreement. That's why reciprocal backlinks are not always welcome by Google, so you should be careful when interchange links with other websites.
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