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There are two types of page optimization:
1. On-page Optimization
On-page optimization is a optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.
2. Off-Page Optimization
Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (refer incoming links) as possible.
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