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While building backlinks are essential for building good SEO, anchor text links are also a necessity. A great link is one that uses anchor text that matches or is related to the terms represented on your web page. Certain search engines, like Google, use anchor text as an off-page factor in determining the rankings of your site. The words contained within the anchor text will help your page to be ranked for the keywords that you want to be ranked for, compared to what Google thinks you should be ranked for.
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