Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords. With +1s on Google+, the company will have a greater chance to have a higher ranking on Google. It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.
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