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Old 04-24-2017, 04:09 AM   #4
Shane Bentick
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Join Date: Apr 2017
Posts: 355
1.When someone searches, the AdWords system finds all ads whose keywords match that search.
2.From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved.
3.Of the remaining ads, only those with a sufficiently high Ad Rank may show. Ad Rank is a combination of your bid, ad quality, and the expected impact of extensions and other ad formats.
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