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- Share key terms/phrases that your visitors used to find you on organic search.
- It will tell you if there are any official penalties on your site.
- It will give you domains that link back to you.
- It tracks any 404 and other errors that the Google crawler catches.
- It tells you what % of your site has been indexed.
- It will tell you if the google crawler is finding blocked resources.
- It reads and verifies any structured data on the site.
- It will tell you if any part of your website is suffering from mobile usability issues.
Basically, it helps you keep track of these core elements of your website.
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