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Benefits of PPC:
1.Fast Results
2.Measurable results
3.No dependencies on SEO or Google Algorithmic changes
4.Reach the right audience
5.Take advantage of business opportunities
6.Brand recognition
7.Budget Friendly
Benefits of SEM:
1.SEM grabs the attention of your audience at the right time
2.It’s easy and quick to implement
3.It’s measurable
4.It helps raise brand awareness
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