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The latest Google Fred update has to do with penalizing content driven sites that are too inundated with ads and motivated by driving ad revenue where they become troublesome for users trying to view content.
Essentially, content url’s that placed generating ad revenue over solving user problems are in jeopardy of being hit with the penalty. Some sites reported over a 50% drop in traffic due to the penalty.
As the above mentioned article states, this hasn’t been confirmed by Google, but based on the data the writer was given, it seems plausible that this is the case.
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