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Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Here are some of the reasons why:
It’s easier to measure social signals from Google Plus because they own it.
It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.
People would be driven to use Google Plus due to the fact that it will have more bearing in search engine social signals factor.
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