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Old 04-02-2017, 11:35 PM   #11
shakthipriya
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Join Date: Feb 2017
Posts: 115
There is an important distinction between clicks (such as in your AdWords reports) and sessions (such as in your Audience reports). When one person clicks on one advertisement multiple times in the same session, AdWords records multiple clicks while Analytics recognizes the separate pageviews as one session.
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