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To use Search Engine Optimisation, you need to know what is 'black hat' SEO, what is 'white hat' SEO and what techniques fall between the two, so-called 'grey hat seo'. If you're unfamiliar with where the terms black hat and white hat come from, it's actually a reference to old cowboy films where the baddies would wear black hats and the goodies wear white hats (a bit of early hollywood racism there).
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