Advantages of SEO
It’s cost-effective. You don't have to pay the search engine to be "advertised".
If well ranked has your company greater chance at becoming visible around the world, while you stay at home.
Once your website gets a good place, you somehow your reputation as one of the best. In reality, which ranked first in their field are perceived to be really good. They are even considered to be one of the largest.
Need the money for search engine optimization is established, regardless of the number of hits you get. This saves you some money. Plus, you don't get confused with the accounting part.
Disadvantages of SEO
Your position in the search engine is unpredictable. Everything depends on the algorithm. As a result, you know not when the return of the investment will happen. You don't have the total control over everything, even if you have your website.
This is time-consuming. It takes a long time before you see your standing improve a notch. Sometimes you have to wait for months or even a year to be in the spotlight.
Participants can make use of the black hat tactics. These unfair practices hinder the tree of your company.
It may mean the end of it all for entrepreneurs whose website are located on the last few pages of the search engine.
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