[mindmyweb]

Landing pages need to be designed for one of two reasons.

Either you want to do PPC(Paid per clicking marketing) or for SEO. While you can create a generic design for both most people only design landing pages for PPC.

The standard practice for landing pages are they need to be straight to the point and reflect some part of your ad copy. They will most probably have call to action button or a forum that will pick up some kind of data.

A good landing page will get you a good ad score in PPC . A major mistake I see to often is how poorly people optimize the landing page.

I hope this helps.