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How to Do Keyword Research for SEO:
Step 1: Make a list of important, relevant topics based on what you know about your business.
Step 2: Fill in those topic buckets with keywords.
Step 3: Research related search terms.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
Step 5: See how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner (or HubSpot's Keywords App) to cut down your keyword list.
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