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Backlinks are important for SEO because of some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.
Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. Organic search traffic is labeled in green on the sources graph in HubSpot and can give additional data into the actual search phrase that brought in your traffic.
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