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One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. There are three elements of a URL that we can customize: the domain name, the subdirectories and the file names. In the following chapters we’ll discuss each of these elements individually and see how they can be optimized.
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