Search Engine Optimization (SEO) is a way of designing websites to make them search engine friendly so that the search engines can interpret the content and index it, in the database, accordingly for the users. The better the SEO strategies used, the more the chances of indexation and good ranks on the first SERP.
Five Steps to SEO-Friendly Site URL Structure
1. Consolidate your www and the non-www domain versions
2. Avoid dynamic and relative URLs
3. Create an XML Sitemap
4. Close off irrelevant pages with robots.txt
5. Specify canonical URLs using a special tag
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