Google AdWords is paid to advertise or Pay Per Click (PPC) advertising on Google. The way it works is simple:
⦁ People use keywords (or search terms) to search for specific products and services
⦁ If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
⦁ When people click on your ad, they’ll go to your website to learn more or buy
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