The simplest way is to ascertain if you've got rapt toward set goals. Doing any activity while not setting a goal may not be effective manner a way to approach SEO or the other space in selling or business. however to be additional specific, i'd consider increase in visits, distinctive guests, and revenue (but this relies on the sort of web site - retail, content, blog?). i'd recommend (from experience) to appear at traffic by segments, contemplate seasonality, and attribute different selling activities. I older that SEO agencies claimed all organic traffic as "SEO traffic" which could be terribly removed from truth (e.g. enhanced pay in PPC results nearly always in enhanced organic traffic, and so on). it always conjointly matters whether or not you wish to check the reality or prove the purpose
