1.Page rank is Google’s equation for calculating the quality of the website, ranked from 0 to 10. The basic premise of the ranking is that each time another website link to your website it is essentially casting a vote of trustworthiness to your blog.
2. Domain Authority (DA) – This is another key factor in determining whether or not the link opportunity is worth obtaining. DA is a ranking calculation created by SEOmoz and is intended to calculate the relevance, authority and how likely the website is to ranking for its given keywords. This metric is derived from the root domain of the website and not any specific page.
3.Page Authority – Probably the heaviest and most important factor when search for link opportunities. The page authority of the website directly shows how much influence you will receive from the page that you are gaining the link from. High PA pages are routinely shared and linked to in bulk quantities. Both of these characteristic are very important to search engines.
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