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RSS is beneficial to both publishers and website visitors. To keep things simple I have listed just a few of the benefits for both publishers and website visitors.
RSS benefits for publishers:
1. Reaching new audiences through syndication
2. Improved search engine optimization
3. Easier and less expensive vehicle for communication than email.
4. Additional way to communicate with customers or potential customers.
RSS benefits for website visitors:
1. Website visitors do not have to release personal information in order to subscribe to an RSS feed.
2. 100% opt-in, users control the content they wish to receive.
3. Faster method for scanning content (saves time)
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