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1. Providing quality content
- Focus on your content. The most important factor for your page rank is the content on your site. If your content is original and useful, it will draw more visitors than a page with poor content. Creating good content is not a simple task, and involves a lot of different factors
- Update your website regularly with new content.
- Ensure that your content matches your site description and keywords.
2. Optimization
- Optimize your pages. Your content should be optimized for both keywords and conversational searches.
- Avoid overloading your site with keywords.
- Utilize backlinks. When search engines see that visitors are coming to your site from other sites, your page rank will increase. The more reputable the site the viewer originated from, the more impact this will have on your rank. You can add backlinks by commenting on other blogs and adding a link to your site when you sign off, or you can provide content for other websites and then link back to your site via your credit.
3. Other important promotions
- Create and submit your sitemap. A sitemap is a text file that lays out the pages of your site. It makes it easier for the Google bots to find all of the links and content on your website, as well as determine their importance.
- Create an RSS feed. An RSS feed will help bring in new readers to your site, as well as retain existing ones.
4. Sharing
- Capitalize on social networks. Social networks are a great way to spread backlinks among a large number of viewers. Viewers will link your site for you if your content proves valuable. This will in turn increase your traffic, which will lead to an increase in your rank.