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Old 02-02-2017, 12:05 AM   #7
paulwilson21
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Join Date: Aug 2016
Posts: 289
The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.
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