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Structured data is a way for publishers to highlight content on their web pages to help search engines know exactly what certain words relate to, such as product review scores or addresses. Schema.org is a shared markup vocabulary recognized by search engines to help with structured data efforts.
Structured data markup is a text-based organization of data that is included in a file and served from the web. It typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications.
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