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Old 01-25-2017, 01:01 AM   #2
Anirudhshri
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Join Date: Nov 2016
Posts: 49
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Hi,
Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it’s not what she is looking for, and immediately bounces off by hitting the back button. She then chooses another result from the results page to satisfy her informational need. This event is also closesly measured in Google Analytics under the term “bounce rate.”
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