Specificity. If you’re trying to impress everyone on the web, your content is probably too watered down to impress anyone.
Consistency. To capture and sustain people’s attention, and establish your voice as an authority, you need to produce content on a frequent basis.
Context. Why is Pinterest so popular? Because it allows people to create personal context for all of the content they choose to pin on their boards.
Uniqueness. No one has patience for jargon anymore, so talk like you would at a casual cocktail party.
Share-ability. For your ideas to spread, you need to create content that others want to tweet, link to and talk about.
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